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The Salvation Army
Print design
Branding
The Salvation Army's rebrand modernizes its identity to enhance inclusivity, highlight global impact, and inspire broader support.
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Background
Goal
The Salvation Army's rebrand creates an inclusive identity that appeals to a diverse audience while inspiring innovative ways to aid the vulnerable. Consistent branding fosters a welcoming environment, emphasizing community contribution and encouraging acts of kindness.
Experience
Challenges
The Salvation Army’s rebrand balances tradition with inclusivity, respecting stakeholder attachments while broadening its reach. Adapting messaging globally without diluting core values and avoiding perceptions of exploitation are key challenges. The rebrand strengthens its mission with a modern, inclusive approach.
